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All
advertisements should be legal, decent and truthful. Any advertisement
that is distasteful or offensive will not be accepted.
The
Code is not intended to suppress free and vigorous competition.
However, advertisements should be prepared with a sense of responsibility
to audiences, especially as television is easily accessible to all
ages.
The
provisions in the Code should be observed in the spirit as well
as the letter.
Channel
NewsAsia will be fully indemnified by the advertiser or agency against
any claims, expenses or losses as a consequence of the telecast
of any advertisement.
Advertisers
must clear the copyrights in the music and/or visuals used in the
advertisements.
In
the interpretation of the Code, or any area not specifically covered
by it, the decision of the CEO of Channel NewsAsia shall be final.
Channel
NewsAsia also reserves the right not to accept any advertisement
or to withdraw any advertisement from telecast if it deems it necessary.
Guidelines for Advertising Intended for Telecast over Channel NewsAsia
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| 1. |
National
Policies
(a) Advertisements should not contain visuals or messages that constitute
a breach of the law,
nor should they appear to condone any illegal
activity.
(b)
Advertisements should not, directly or otherwise, attempt to disrupt
the harmony or
stability of the country.
(c)
Any advertisement that could be seen as detrimental to relationship
with other countries
will not be accepted. |
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| 2. |
Race
and Religion
(a) Advertisements should not contain statements or suggestions that
may offend the sensitivities
of any racial or religious group.
(b)
Advertisements should not proselytise or indirectly promote the
views or beliefs of any race,
religion or culture.
(c)
Advertisements should not make use of the practices of any religion
to sell products or services. |
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| 3. |
Moral
Standards/Social Behaviour
(a) Advertisements should not portray or condone undesirable or
immoral values.
(b)
Advertisements which are offensive to good taste or which portray
or suggest anti-social
behaviour will not be accepted. |
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| 4. |
Children
and Advertising
(a) Advertisements primarily targeted at children, or placed in
programmes likely to be seen by children,
should not contain any
visuals, effects or words that might result in harm to them physically,
emotionally
or morally.
(b)
Advertisements that feature children should be carefully considered
from the point of view of safety
and should not show them doing
acts which might endanger themselves or others.
(c)
Advertisements targeted at children or which feature children should
not portray negative or
undesirable practices or values. |
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| 5. |
Claims
and Comparisons
(a) Advertisements should not contain claims or comparisons that
are misleading or highly exaggerated.
(b)
All claims and comparisons that are objectively verifiable should
be capable of substantiation.
(c)
Comparisons with other products/services are acceptable provided
they are based on fact and do not
disparage directly or by implication. |
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| 6. |
Film
Trailers
(a) Excessively violent scenes, horror ad close-up shots of infliction
of injury and bloody wounds will
not be accepted.
(b)
Advertisements on Restricted (Artistic) and NC-16 films will not
be accepted. |
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| 7. |
Use
of Public Figures
(a) Footage, or caricatures, of public figures should not be used
in a manner that might be denigratory to them.
(b)
Acceptance of advertisements portraying political figures is at
the station's discretion. |
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| 8. |
Endorsement
by Professionals
Where endorsements by professionals are used in advertisements, it
will be assumed that prior approval
has been obtained from that professional
body. Channel NewsAsia shall not be responsible for any failure
to
obtain such approval. |
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| 9. |
Employing
of Station Formats
Advertisements should not be presented in a way that may confuse viewers
into thinking it is a programme
or news material. |
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| 10. |
Use
of National Symbols and Anthem
Commercials should adhere to all rules governing the usage of the
national flag, symbols and anthem by
their respective countries. |
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| 11. |
Miscellaneous
(a) Advertisements that specifically promote fortunetelling, geomancy
and other superstitious beliefs or
which make reference to occult
practices will not be accepted.
(b)
Advertisements for undertaker services and products associated with
death will not be accepted.
(c)
Massage parlours, social escort agencies, and other establishments
not of a reputable nature will not
be accepted.
(d)
All advertisers should secure the approval of their relevant governing
authorities and copies should be
made available to Channel NewsAsia
prior to date of telecast.
(e)
For Channel NewsAsia (Singapore), permit from the Ministry of Health
should be obtained and produced
for all advertisements for medical
products or advertisements that contain medical claims, prior to
telecast
of the advertisements. This is in accordance with the Medicines
Act (1975) and the Medicines
(Medical Advertisements Regulations
(1977) |
