| Programme
Loading / Premium Position |
| Base
rate |
Cost
per spot
Prices quoted in Singapore Dollars |
10 seconds
|
$350 |
| 15
seconds |
$500 |
| 20
seconds |
$700 |
| 30
seconds |
$1,000 |
| 40
seconds |
$1,350 |
| 50
seconds |
$1,700 |
| 60
seconds |
$2,000 |
| Cost
per spot = base rate x programme loading |
| Notes: |
| • |
All
excess commercial duration will be charged at the rate of the
next higher
5-sec interval. |
| • |
The
5-sec interval is calculated as an average between the nearest
whole numbers.
Commercials beyond the duration of 180 secs are subject to Channel
NewsAsia's
approval of the storyboard. |
|
Programme
Loading Factor:
This is the multiplier factor tagged to a programme
and differs for every programme. You may check the loadings for each
programme on Ad Options or call your servicing account manager. |
| Normal
spot buying example: |
Length
of TVC = 30 sec
Programme Loading = 3x
Thus, cost per 30 sec spot is S$1,000 x 3 = S$3,000
(base rate x programme loading) |
Premium
Position:
A premium position* loading of 10 % of a commercial's airtime rate
applies for each of the following specifications: |
| • |
a
particular commercial break
first commercial break in the programme, or last commercial break |
| • |
a
particular position within the commercial break
first spot in break, or last spot before the programme, or immediately
after another commercial
example: For the first spot in the first commercial break,
a loading of 20% will be charged for the 2 specifications.
* Please
note that premium positioning is only applicable for fully-paid
spots. |
| Early
Bird Bonus |
| • |
For
all contracts renewed within 1 month of expiry, the Early Bird Bonus
enjoyed is 8% |
| • |
Special
Privilege will be rewarded in the form of Special Bonus airtime |
| Special
bonus and early bird bonus airtime guidelines: |
| • |
Bonus
can be used in all programmes except Special programmes and programmes determined by Channel NewsAsia. |
| • |
Bonus
spots will be confirmed 3 working days before the date of telecast
(inclusive). Prior to that, such spots may be pre-empted by paid spots. |
| • |
Bonus
airtime cannot be used to buy premium positions or sponsor programmes. |
| • |
Bonus
cannot be used in the months of November and December. |
| • |
All
bonus airtime must be used within the specified 12- month contract
period and only during January to October. |
|
