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Credit
Acknowledgement
Acknowledgement given to a single package main sponsor shall be
up to a maximum of 5 secs. Where packages are
priced at co-sponsors
or multiple sponsors status, the duration
will be shared.
Sponsors
can either opt for a still visual acknowledgement or a 5-sec continuous
extract from their commercial.
Channel NewsAsia will not be involved
in any editing for advertisers/agencies (eg. Super-imposing, special
effects, etc).
Ready
material submitted must be in the form of digital betacam 3 weeks
before telecast of trailers. All materials
submitted is subject
to final approval by Channel NewsAsia.
The
visual acknowledgement can be moving but must be contained within
2 continuous sequences or frames, eg.
Beer being poured into a glass
followed by the company's logo.
Visual:
only one company name/logo and/or product brand will be shown visually.
Voice-over:
either the company name OR one product brand name will be mentioned
verbally. (Taglines may be
shown but will not be voiced)
In
the event of multiple-sponsorship, all credit acknowledgements will
be on a first-come-first-served basis
(according to date of signature
on the Order Form).
In
the event of multiple sponsorship, premium positioning for spots
will be rotated amongst sponsors on a weekly basis. |
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Trailer
Scheduling
Programme
trailers will only be aired on the same channel as the sponsored
programme. There will be no
cross-channel promotion.
Channel
NewsAsia will schedule all trailers and reserve the rights to change
trailer schedule without prior notice. |
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Execution
of Trailers
Channel
NewsAsia retains full control of the editorial including verbal
acknowledgement and creative execution
of the trailers. |
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Product
Exclusivity
Product exclusivity entitlement is only extended to oneproduct type
per sponsorship package |
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First
Right of Refusal
First right of refusal will only apply for returning series of the
same title, and not timebelt, re-run series or otherwise.
However,
no rate protection will be accorded and prevailing
rates will apply.
As
for programmes that run indefinitely, the first right of refusal
rule will only apply to the immediate episode/timeslot
after expiry
of existing sponsorship contract.
First
right of refusal will only apply within the proposed validity period. |
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Cancellation
Surcharge
All sponsorship contracts are non-cancellable. |
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Off-Air
Promotions
Approval must be sought from Channel NewsAsia for all promotions
and publicity materials pertaining to the
sponsored programme.
Talent
and licensing fees are applicable for the use of artistes (in their
character role) and programme title in its
exact typeface. |
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Pre-emption
Channel NewsAsia reserves the right to pre-empt any scheduled telecast
programme in place of Special programmes. |
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Others
In the event of sponsorship by a multi-product company, trailers
acknowlegement and product exclusivity can be
changed every 4 weeks. |
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