Credit Acknowledgement
Acknowledgement given to a single package main sponsor shall be up to a maximum of 5 secs. Where packages are priced at co-sponsors or multiple sponsors status, the duration
will be shared.

Sponsors can either opt for a still visual acknowledgement or a 5-sec continuous extract from their commercial. Channel NewsAsia will not be involved in any editing for advertisers/agencies (eg. Super-imposing, special effects, etc).

Ready material submitted must be in the form of digital betacam 3 weeks before telecast of trailers. All materials submitted is subject to final approval by Channel NewsAsia.

The visual acknowledgement can be moving but must be contained within 2 continuous sequences or frames, eg. Beer being poured into a glass followed by the company's logo.

Visual: only one company name/logo and/or product brand will be shown visually.

Voice-over: either the company name OR one product brand name will be mentioned verbally. (Taglines may be shown but will not be voiced)

In the event of multiple-sponsorship, all credit acknowledgements will be on a first-come-first-served basis (according to date of signature on the Order Form).

In the event of multiple sponsorship, premium positioning for spots will be rotated amongst sponsors on a weekly basis.

Trailer Scheduling
Programme trailers will only be aired on the same channel as the sponsored programme. There will be no cross-channel promotion.

Channel NewsAsia will schedule all trailers and reserve the rights to change trailer schedule without prior notice.

Execution of Trailers
Channel NewsAsia retains full control of the editorial including verbal acknowledgement and creative execution of the trailers.

Product Exclusivity
Product exclusivity entitlement is only extended to oneproduct type per sponsorship package

First Right of Refusal
First right of refusal will only apply for returning series of the same title, and not timebelt, re-run series or otherwise. However, no rate protection will be accorded and prevailing
rates will apply.

As for programmes that run indefinitely, the first right of refusal rule will only apply to the immediate episode/timeslot after expiry of existing sponsorship contract.

First right of refusal will only apply within the proposed validity period.

Cancellation Surcharge
All sponsorship contracts are non-cancellable.

Off-Air Promotions
Approval must be sought from Channel NewsAsia for all promotions and publicity materials pertaining to the sponsored programme.

Talent and licensing fees are applicable for the use of artistes (in their character role) and programme title in its exact typeface.

Pre-emption
Channel NewsAsia reserves the right to pre-empt any scheduled telecast programme in place of Special programmes.

Programme Recording
One complimentary copy of the sponsored programme in VHS-tape format will be provided. Requests for additional copies in any format is chargeable.

Others
In the event of sponsorship by a multi-product company, trailers acknowlegement and product exclusivity can be changed every 4 weeks.