- POSTED: 15 Feb 2014 16:56
In Gujarat, the ATM-like kiosks are selling milk through 'Any Time Milk' vending machines thanks to an innovative Indian dairy cooperative called Amul.
GUJARAT: Automated Teller Machines (ATMs) in India are about to revolutionise their very purpose and customer service.
Here in Gujarat, the ATM-like kiosks will now sell milk through 'Any Time Milk' vending machines thanks to an innovative Indian dairy cooperative called Amul - a system of buying milk via ATMs.
The flagship project kicked off in the western Gujarat state in January this year. And if all goes well, the Milk ATM's might just spread across the entire country.
Traditionally, milk is usually available in India only in the morning and evening, from over-the-counter shops or when the milkman drops it off at the door-step.
This might soon be a thing of the past.
With the installation of these 'Any Time Milk' kiosks in the western city of Anand, residents won't have to wait to get their milk.
"Now I can buy milk any time, even if am returning late from work," said resident Sunil Shinde.
While the kiosk itself runs on a high-tech system, the brains behind the innovation are aware of the flip-side of the business.
In a power strapped country like India, the machines require continuous refrigeration to prevent the milk from getting spoilt.
Rahul Kumar Srivastava, managing director of Amul Dairy, said: "We have to ensure that there is constant power supply for proper refrigeration and the quality of the milk remains good."
Milk kiosks run by the subsidiary of the National Dairy Development Board have a presence in every Indian city but they don't operate around-the-clock.
The new Milk ATMs might just fill in the gaps but having these Milk ATMs across the country may not be all that easy to operate, especially in rural areas and in villages where there is no power.