- POSTED: 07 Oct 2013 16:06
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Like other world leaders who have successfully capitalized on this methodology, Narendra Modi, who is running to become India's next prime minister, is using digital media to woo young voters.
NEW DELHI: Narendra Modi, the prime ministerial candidate for India's main opposition party, the Bharatiya Janata Party (BJP), is the nation's latest "in-vogue" brand.
It's only been a few weeks since Modi was chosen as the BJP's prime ministerial candidate but the brand NaMo, a new nickname for the popular leader, is fast gaining a real head of steam, especially among the new-age voters.
From apparel to technology gadgets, branding has become a major election campaign tool in India.
It looks like Modi and his supporters have embraced these unconventional methods to boost their chances.
In September, an android smartphone called Smart Namo was launched after the popular leader. And recently, Dexati, a US-based gaming company, has launched an action game called 'Modi Run' in which the politician is depicted in a superhero avatar.
There are a total of 12 levels in the game and all of them based on the names of Indian states that Modi has to run through to win the elections.
Available for free download on Android phones, the game looks like a poor cousin of the popular Super Mario video game series.
Despite its shortcomings, the game is sure to delight the tech-savvy Modi fans.
"It's a little amateur as compared to other android games but for Modi fans, it's good," said Kshitij Kataria, a Modi supporter.
At first glance, the game appears to be a clear publicity stunt but the BJP has denied any association with the game.
Prakash Bajaj, co-convenor of information technology cell of BJP, said: "These games originated in Gujarat as a few software companies here have designed them. They aren't being endorsed by the BJP or even the IT cell of the BJP. Private companies have designed them based on Narendra Modi's popularity."
Like other world leaders who have successfully capitalized on this methodology, Modi too seems to be using digital media to woo young voters. At this moment, it looks like the strategy is indeed working in his favour.