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China filmmakers keen to explore domestic exports at S'pore Media Festival

Chinese filmmakers and television companies are keen to use the upcoming Singapore Media Festival as a platform to explore more ways to export China-made content. 

CHINA: Chinese filmmakers and television companies are keen to use the upcoming Singapore Media Festival as a platform to explore more ways to export China-made content.

Organised by Singapore's Media Development Authority (MDA), the inaugural festival is an 11-day film and TV event to be held in December.

Latest official data from China shows that domestic films make up 56 per cent of the mainland's home market, generating 5.6 billion yuan (US$900 million) in box office takings for the first five months of 2014.

But few Chinese films have managed to generate box office success overseas.

Du Peng, a director from China, said: "Singapore is an especially good location to explore this issue because it's where both Chinese and international culture meet.

“Through this platform, companies from Singapore, Asia and other regions can look into more exchanges to see how Chinese films can overcome this problem of making Chinese stories more international and allowing the whole world to understand the China story.”

Kenneth Tan, assistant chief executive (assessment) at MDA, said: "The industry internationally needs as many opportunities as this type (of event) for everybody to come together because collaborations and projects, and new ideas and outcomes don't just happen at one point in time in a year.

"There'll be even more projects... new properties, new content IP that may not have started life on television or just started life as a film." 

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