SINGAPORE: Fuji Xerox Co Ltd has set up its direct business operation in Yangon, Myanmar, an emerging country where high economic growth is expected, it said in a statement.
Fuji Xerox Asia Pacific Pte Ltd (Myanmar Branch) started its operation on April 1. Currently, Fuji Xerox provides multifunction devices in Myanmar via a local dealer.
The Myanmar branch will provide the dealer with support in carrying out sales activities and sales consulting services, as well as make proposals for high value-added products such as high-speed colour publishing systems.
To establish the Myanmar branch, Fuji Xerox Asia Pacific Pte Ltd, which controls Fuji Xerox’s overseas operations, started a task force in October 2012 and since then has been studying the local market and needs.
Since the start of the new government in 2011, Myanmar has been promoting deregulation, which is stimulating its economy.
The enactment of the new foreign investment law in 2012 will be leading to the creation of a special economic zone.
The number of foreign corporations, including Japanese companies, entering Myanmar is rapidly increasing, which is likely to boost the country’s economic growth.
Fuji Xerox will offer proposals to foreign companies that demand similar services to those provided in their home countries, as well as products that meet the needs of national and private companies of Myanmar.
Fuji Xerox aims to expand its business further with the establishment of its Myanmar office.