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Global tablet sales freeze up, survey shows

The global market for tablet computers went into hibernation in early 2014, ending a long run of sizzling growth, a survey showed on Thursday.

NEW YORK: The global market for tablet computers went into hibernation in early 2014, ending a long run of sizzling growth, a survey showed Thursday.

The IDC report said sales of tablets including newly introduced convertible PCs totalled 50.4 million units in the first quarter of 2014.

The total represents a sequential decline of 35.7 per cent from the high-volume holiday quarter (October-December), and just 3.9 per cent growth over the same period a year ago.

IDC said that the market is suffering from saturation, and that many people are using large-screen smartphones or "phablets" instead of tablets. The introduction of new "2-in-1" devices such as the Microsoft surface, which aims to serve as a PC and a tablet, failed to gain traction.

"The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s," said Tom Mainelli, an IDC analyst.

"In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments."

Tablet sales have been surging and grew roughly 50 per cent in 2013, but that pace appears to be slowing.

IDC said Apple remained the largest tablet vendor with 16.4 million iPads sold in the first quarter. But its market share slid to 32.5 per cent from 40.2 per cent in early 2013.

Samsung captured 22.3 per cent of the market with 11.2 million tablets sold. Its market share has fallen from 32 per cent a year ago.

Amazon saw a sharp decline in sales of Kindle Fire tablets -- down 47 per cent from a year ago to one million units. That put Amazon in fifth place with a 1.9 per cent share, according to IDC.

Taiwan's Asus was the number three seller with a five percent share, and China's Lenovo was fourth at 4.1 per cent, IDC found.

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