- POSTED: 13 Dec 2013 04:00
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Industry tracker eMarketer forecasts that YouTube will rake in about US$5.6 billion from ads this year, pocketing nearly two billion of those dollars as profit.
SAN FRANCISCO: Industry tracker eMarketer forecasts that YouTube will rake in about US$5.6 billion from ads this year, pocketing nearly two billion of those dollars as profit.
The Google-owned online video sharing venue should net US$1.96 billion, after divvying YouTube ad revenue with partners and creators of content, in a 65.5 per cent jump from what it netted in 2012, according to eMarketer.
YouTube's expected 1.7 per cent share of digital ad revenue worldwide will top those of Twitter, Amazon.com, LinkedIn, Pandora, AOL, and Millennial Media, the market-tracker said in a released forecast.
The US$1.08 billion in ad revenue YouTube will reap in the US alone will equal 6.3 per cent of Google's total ad revenue here for the year in a 51.7 per cent increase from 2012, according to eMarketer.
"Video ad revenues are expected to increase significantly in coming years for YouTube's US operations, particularly as mobile video viewership grows," the market analysis firm said.
EMarketer credited the growth in YouTube advertising to increasing appetite for online video on mobile devices and efforts by Google to provide advertisers ways to reach people on the array of screens in their lives.