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German firm Osram expands operations in S’pore

German light-maker Osram is expanding its operations in Singapore. It has opened a new office and showroom in Toa Payoh North on June 27 as a base for its regional and local business operations.

SINGAPORE: German light-maker Osram is expanding its operations in Singapore.

It has opened a new office and showroom in Toa Payoh North on June 27 as a base for its regional and local business operations.

Osram did not give details about how much the new facility costs, but said the space is 50 per cent larger than its old premises.

The firm said it is committed to Singapore and Asia, and that it sees Asia leading the transition into LED lighting.

It hopes to generate half of its revenue with LED products by 2017 -- up from a third currently.

Rob McKinnon, cluster chief executive officer of Osram, said: "In Singapore, we always find that it's a very acceptable market for testing new innovation, new products and technologies.

“We essentially want to use Singapore as our launching pad for going into the vertical market -- so the target markets in the verticals are industry, commercial, shop lighting, hospitality, and so on." 

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