- POSTED: 30 Jun 2014 16:04
The 12,000-square-feet branch at Liat Towers has a Digital Hub that showcases HSBC's range of online banking tools and options for customers to choose from.
SINGAPORE: HSBC on Monday (June 30) announced the launch of its flagship branch at Liat Towers on Orchard Road. Customers can begin banking there on July 1.
The bank said the flagship branch has 12,000 square feet of floor space, staffed by a 100-strong team offering its suite of banking and wealth management services.
The branch is a showcase of the bank's digital banking and wealth management capabilities, HSBC said. Key to the branch is its Digital Hub, which is a technology showcase of HSBC's e-banking platforms and related content, allowing customers to decide "when, where and how to bank".
But even with the move towards digitalising bank processes, Mr Matthew Colebrook, head of Retail Banking and Wealth Management at HSBC Singapore, said there is still a need for brick-and-mortar branches. "We recognise that our customers still desire the proximity of a physical branch, and that is why we will continue to invest in providing values to our customers through our branches."