Channel NewsAsia

1,200 low-income families to receive 3M household products

Selected families in the South East District will receive a 3M Household Care Pack worth S$100, containing household products such as anti-slip floor stickers, mops, and hot/cold packs that help in easing muscular pains and aches. 

SINGAPORE: About S$120,000 worth of household products from 3M will be given to 1,200 low-income families from the South East District, according to the People's Association (PA) on Thursday (July 31). 

Each family received a 3M Household Care Pack worth S$100, and it contains household products such as anti-slip floor stickers, mops and hot/cold packs that help in easing muscular pains and aches. This was announced at the 3M Step-Up Challenge held on Thursday afternoon, according to the PA press release.

STEPPING UP WITH A TWIST

Co-organised by 3M and South East Community Development Council (CDC), this year's stair-climb challenge saw 27,000 participants from 32 community and corporate partners racking up a total of 6.5 million steps. A total of 12,000 household products were raised after 3M pledged to donate a household product for every 500 steps achieved during the challenge.

During the two-month campaign, various organisations and partners came up with innovative ways in approaching the Challenge. For example, participants at Outward Bound Singapore (OBS) climbed up various “extreme” obstacles, such as rock walls and the Inverse Tower, and each successful climb earned one 3M household product.

Said 3M Singapore's Managing Director Mr Arthur Fong: “This time, we provided practical and ingenious innovations that help to make the home cleaner, safer and more organised for families who have difficulty purchasing such products. Programmes such as the 3M Step-Up Challenge @ South East enables us to effectively reach out to the community and those in need."

PROMOTING ACTIVE CITIZENRY AT ALL LEVELS

Additionally, Member of Parliament for Mountbatten Mr Lim Biow Chuan, Mr Fong, and more than 50 tertiary students helped to clean the homes of beneficiaries at Dakota Crescent with the 3M household products they received.

Students from the National University of Singapore (NUS) Yong Loo Lin School of Medicine and Singapore Management University (SMU) also befriended elderly residents, helped to clean parts of their homes and installed some of the household products.

The CDC, with help from ITE College East students, will be distributing the Household Care Packs to the rest of the beneficiaries in the district over the next three weeks. 

“The campaign was a great way to foster family and community bonding by gathering them together for a mutual cause to help the less privileged. It also encourages corporates such as 3M to help us not only in terms of their products and expertise, but also in promoting active citizenry at all levels," said Mr Lim Biow Chuan.

Tweet photos, videos and updates on this story to  @channelnewsasia