- POSTED: 19 Jul 2014 19:22
- UPDATED: 19 Jul 2014 23:34
More Malay-Muslim families are turning to home delivery services for meals to break their fast.
SINGAPORE: More Malay-Muslim families are turning to home delivery services for meals to break their fast.
Businesses Channel NewsAsia spoke to say orders have increased between 60 per cent and 100 per cent in Ramadan, compared to other months. These businesses are also using social media to publicise their services.
Dapur Ummi Abdullah Catering has been offering home delivery service for breaking fast meals since 2012.
In the first year of business, 300 orders were received a day. This year, there are about 500 orders daily, an increase of almost 70 per cent from the first year.
All orders are freshly cooked every day at a central kitchen in Sembawang.
"I will take orders earlier, for example two to three months before Ramadan, so that I can look for more workers. I also have time to discuss with my supplier on the amount of ingredients that I need," said Sa’adah Jan Khan, owner of Dapur Ummi Abdullah Catering.
When she launched her Ramadan menu on her Facebook page in early April, all her order slots were fully booked in just three hours. A majority of her customers are small families and working couples, and most of them liaise with her through Facebook.
For dessert store Sweet Tooth Addiction in Joo Chiat, the fasting month brings brisk business.
Every weekend in Ramadan, the store receives up to 60 orders -- twice the number of orders on weekends in other months.
"We try our best to always make fresh cakes, churros and sandwiches, and replenish our stocks. My staff and I will work together. After sending delivery orders, they will help me to make the cakes," said Norhafeeza Yusof, owner of Sweet Tooth Addiction.
The store uploads its menu to its Instagram page at around 4pm every day, approximately three hours before it is time to break fast.