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M1 to help bring digital TV to low-income households

The Media Development Authority (MDA) has appointed M1 to manage the rollout of its Digital TV Assistance Scheme for low-income households.

SINGAPORE: The Media Development Authority (MDA) on Friday (July 4) appointed M1 to manage the roll-out of its Digital TV Assistance Scheme for low-income households.

In a statement, the MDA said the local telco was awarded the tender after a thorough evaluation of all submissions based on the criteria set out, which include price competitiveness, quality of proposals submitted and the profiles of the project teams. The open tender was conducted from March 20 to April 22 this year.

The Digital TV Assistance Scheme will help lower-income families make the transition to digital television. Eligible households will receive a DVB-T21 set-top box, an indoor antenna and complimentary installation service.

M1 will progressively supply and install digital TV equipment for all eligible households and resolve any technical issues related to the equipment and installation over the next two to three years. Eligible households also have the option of self-collection.

Those living in one and two-room HDB rental flats, as well as households which are currently receiving Comcare, SINDA, Mendaki and CDAC assistance will be automatically included under the scheme.

All other households that meet the following qualifying criteria may also apply for the DTV Assistance Scheme:

  • No Pay-TV subscription or integrated digital television;
  • At least one Singaporean household member; and

    i. [for economically active households] Monthly household income of S$1,900 and below or per capita Income of S$600 and below;
    OR
    ii. [for households with no income] Residence with annual value of S$13,000 and below

The scheme will be launched in September 2014, and more details on the application process will be released closer to the launch date. The Minister for Communications and Information Dr Yaacob Ibrahim unveiled the scheme in February this year.

To prepare consumers for the migration to digital TV, MediaCorp has launched a series of print advertorials and TV interstitials from December 2013. Educational videos, digital TV brochures and posters are also available at major retail outlets.

MDA will also be working with voluntary welfare organisations (VWOs) on a series of public outreach events to share more information about digital TV with residents throughout the year, targeting the elderly and disabled. For more details on Singapore’s transition to digital TV, and how to tune in, visit www.mda.gov.sg/digitaltv.

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