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Most youths shun social enterprises as career choice, says NTU survey

Only 16 per cent of youths in Singapore recognise the social enterprise sector as a model of business that is profit-making and delivers on social returns. That is according to a recent survey of some 440 local youths aged 18 to 25.

SINGAPORE: Only 16 per cent of youths in Singapore recognise the social enterprise sector as a model of business that is profit-making and delivers on social returns. That is according to a recent survey of some 440 local youths aged 18 to 25.

Over 70 per cent of the young people surveyed indicated strong reservations or unwillingness to work in a social enterprise for fear of failing to support themselves and their lifestyles.

Among the respondents in the poll, 63 per cent said they knew what a social enterprise was. However, only 35 per cent named "sustainability" as a feature of social enterprises, and a smaller proportion (16 per cent) recognised "profit-making" as a feature of the businesses.

The survey was carried out by a group of final-year students from Nanyang Technological University.

To raise awareness about social enterprise among youths, the students have launched a nationwide campaign. Named "ad.vo.ca.se", it seeks to engage youths in conversations on the viability and necessity of social enterprises in local society.

The campaign is supported by the Social Enterprise Association.

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