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National Family Council renamed Families for Life

The National Family Council has been renamed Families for Life. The council said this reflects its "evolving approach to connect with Singaporeans and build momentum for a nationwide family movement".

SINGAPORE: The National Family Council has been renamed Families for Life.

This will consolidate the efforts of its work groups like Marriage Central and Dads for Life, which will carry out activities under the new name.

The council launched its new logo and name on Friday. It said this reflects its "evolving approach to connect with Singaporeans and build momentum for a nationwide family movement".

Instead of just organising events to engage the community, the council hopes to take a "365-day approach" to encourage families to spend more time together, regularly.

The council plans to step up its online efforts to inspire conversations about the family.

It hopes more Singaporeans will share their experiences and advice on family matters through platforms like radio, YouTube and social media.

The council’s chairman, Ching Wei Hong, said: “The conversation helps building, right? Bringing families together, emphasising the importance of family time, (and) raising awareness… There are a lot of ideas out there; there are a lot of resources out there.

“We want people to be aware -- not necessarily just through online, social media, (but also) lunch talks in companies… that we are trying to work into organisations, with community centres and other partner organisations."

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