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New online shopping service introduced by NTUC FairPrice

Customers can now collect their online purchases at seven NTUC Fairprice stores, and the supermarket chain hopes to expand the service to 20 more stores by next year. 

SINGAPORE: Buying groceries and household appliances could now be easier for customers of NTUC FairPrice, with a new service introduced on Wednesday (Sep 3) that allows shoppers to buy items online and then collect them at the stores.

Using Click&Collect - the first of such services here in Singapore - customers can collect their online purchases any time of the day for S$3 from seven outlets, including those at East Coast Road, Bedok North Street and Zhongshan Park. By next year, FairPrice hopes to expand the service to 20 more stores.

This will enable customers to avoid long queues and get hold of items which may be not be available at all stores.

The new service comes after management received feedback about NTUC FairPrice’s home delivery services, which could be troublesome when no one is home to receive the items.

Speaking at the launch of Click&Collect at FairPrice Finest at Zhongshan Park on Wednesday, Mr Seah Kian Peng, Chief Executive Officer of NTUC FairPrice, said: “We recognise and understand the evolving needs of customers when it comes to grocery shopping. This innovative service will not only cater to customers who may be time-stretched, juggling work and family commitments, but also to those who are looking for convenient ways to purchase their daily necessities.

“Demand for purchases through our FairPrice Online store has been on the increase and we wanted to further extend the convenience to shoppers by providing an alternative for customers who might not have anyone at home to receive their orders,” Mr Seah added.

NTUC FairPrice has also revamped its online shopping portal, integrating its What’s Up at FairPrice micro site and even including customisable shopping lists for its customers.