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New SingTel service allows users to customise mobile plans

Scheme will allow new customers to tweak their voice, SMS and data bundle every month to suit their needs, telco says.

SINGAPORE: Singapore Telecommunications (SingTel) has launched a new mobile plan that allows users to customise their tariff plans every month to suit their needs and budget, the telco said on Monday (June 16).

Named Easy Mobile, the postpaid mobile service allows customers to tweak their voice, SMS and data bundle within four tariff plans: Small, Medium, Large and XLarge. Each plan comes with a set allowance of units that can be used for voice calls, SMS and data. Customers decide how many units will be allocated for their voice, SMS and data bundle, and they can tweak this every month to suit their needs.

All transactions and plan changes are made via the MySingTel smartphone app or the Easy Mobile website.

Monthly subscriptions start at S$33 for the Small plan with four units of combined voice, SMS and data, through to the XLarge plan at S$105 with 26 units of voice, SMS and data. One unit is equivalent to 50 minutes of outgoing local calls or 500 SMS/MMS or 0.5GB of local data usage.

Customers also have the flexibility to change to another tariff plan each month, SingTel said.

Mr Yuen Kuan Moon, SingTel's CEO Consumer Singapore, said: “The one-size-fits-all approach of conventional mobile plans may not suit all customers, as their usage may vary from month to month. With Easy Mobile, customers can now tailor-fit their plans to exactly what they need, and adjust them as their needs change.”

The new mobile plan is currently open to new subscribers only, but will be rolled out to existing customers in the coming months, SingTel said.

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