- POSTED: 03 Oct 2013 16:09
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The OCBC-TODAY Children's Fund was launched on Thursday to help beneficiaries of the Singapore Children's Society.
SINGAPORE: MediaCorp's TODAY newspaper has partnered local banking giant OCBC to set up a new fund to support the Singapore Children's Society (SCS).
On Thursday, the OCBC-TODAY children's fund was launched at the OCBC Centre in conjunction with an art exhibition by children who will benefit from the fund.
The fund will help SCS' efforts which reach out to some 70,000 children and teenagers.
TODAY will contribute media space to promote the fund, attract donations and highlight the programmes run by SCS to help children from broken homes.
OCBC Bank Group CEO Samuel Tsien said: "The amount of money that we hope to raise will be S$1.5 million and the arrangement is that we want to appeal to the public to be donating to this fund as well. For every S$2 (donated) from the public, OCBC will commit S$1 in order to help out on this fund."
MediaCorp editor-in-chief Walter Fernandez said: "There are many funds out there which are aiming to help children."
Mr Fernandez, who is also the managing director and editor of TODAY, added: "Most of them (the funds) help them with their physical needs - money for school, putting food on the table, giving them a roof over their heads, clothes, toys… but there are very few funds out there which are focused on the emotional needs of the children."
Donations from the fund will be channelled to rehabilitation programmes such as counselling, mentoring, experiential art and drama therapies run by SCS.
To kick off the fundraising, the public can bid for 15 art paintings done by 30 children from SCS which are on display at the OCBC Centre at Chulia Street.
Paintings will be sold in a silent auction, with bids starting from S$500.
The exhibition ends October 11