Registering with DNC Registry still effective despite Exemption Order: PDPC
- POSTED: 27 Dec 2013 21:50
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PDPC said several conditions must be fulfilled for the organisations to send exempt messages under the Exemption Order.
SINGAPORE: The Personal Data Protection Commission (PDPC) has clarified that registering with the Do Not Call (DNC) Registry is still effective despite the Exemption Order announced on Thursday, which will come into effect on 2 January 2014.
PDPC said individuals can still block unsolicited telemarketing calls or messages by registering their Singapore telephone numbers on the Registry.
When the Exemption Order comes into effect, individuals will be able to receive a subset of messages - information from organisations about goods and services which are related to the subject of their ongoing relationship with the organisation - that they may otherwise not receive if their Singapore telephone numbers are on the DNC Registry.
But PDPC said several conditions must be fulfilled for the organisations to send exempt messages under the Exemption Order.
For instance, organisations can only send exempt messages to an individual when the messages are related to the subject of an ongoing relationship with the individual.
For example, a bank or credit card company would be able to send its existing credit card holders telemarketing messages about related services, such as a rewards programme for credit card holders.
PDPC stated that a one-off transaction is not sufficient to constitute an ongoing relationship. Organisations must not rely on the exemption once the ongoing relationship has ceased. In addition, organisations must not rely on the exemption to market all other aspects of their business indiscriminately without considering the subject of the ongoing relationship.
It also added that each exempt message must also contain an opt-out facility that the recipient may use to opt out from the sending of any exempt messages by the organisation to that Singapore telephone number.
PDPC said that only specified text messages and specified fax messages fall within the scope of the Exemption Order. Specified messages sent via voice calls, which tend to be more intrusive, are not exempted.