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Sheng Siong beefs up security at Woodlands branches

The supermarket chain and the Jurong Police Division have teamed up to launch a new initiative to deter shop theft.

SINGAPORE: If the security presence at Sheng Siong supermarkets in Woodlands appears a little heavier than usual lately, it is due to a new initiative by the supermarket chain and the Jurong Police Division to deter shop theft and guard against the loss of property at the outlets.

Under a new Community Safety and Security Programme, frontline staff at Sheng Siong outlets in Woodlands are donning vests emblazoned with the words “Security. May I help you?”. This serves as both a warning of security personnel in the store and a friendly offer of assistance, the company said.

Staff will also be trained to spot potential thieves, making them de-facto security officers in combating shop theft at the supermarkets.

The initiative was launched last Saturday (July 26) at the outlet in Woodlands Centre Road.

At the launch, Sheng Siong Supermarket CEO Lim Hock Chee said the initiative would help prevent and deter shop theft as well as provide better customer service. There are plans to introduce the initiative at all Sheng Siong outlets islandwide, Mr Lim said.

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