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Singapore Gen-X consumers value recommendations for property decisions: Survey

Consumers here aged between 34 and 54 are more likely to consider recommendations from trusted sources when making property choices, compared to other brand decisions.

SINGAPORE: A survey released on Wednesday (July 16) showed that Singapore's Generation X consumers - aged between 34 and 54 - are more likely to be influenced by recommendations when making property decisions.

The survey, by brand strategist Brand Alliance, gathered the views of more than 3,000 Singapore citizens and Permanents Residents who fall under the Gen-X category. Results showed that one in five respondents were more likely to consider recommendations from trusted sources when deciding on property developers or agencies.

Brand Alliance also released a list of more than 100 Top Influential Brands in Singapore, based on its findings about Generation X consumer preferences. The list includes homegrown brands such as Singapore Airlines and NTUC Foodfare, as well as international chains including IKEA and BMW.


Brand Alliance found that Gen X consumers valued convenience despite being price-sensitive. Consumers looked at factors such as location, accessibility and user-friendliness of online platforms when making their choices, over price.


It was also noted that online and social platforms are on the rise to becoming top news sources for Gen X, compared to print.

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