- POSTED: 20 May 2014 18:32
- UPDATED: 26 May 2014 15:24
Singapore retains its position as Asia's Top Convention City for 12 years running, according to the latest Global Rankings by the International Congress and Convention Association.
SINGAPORE: Singapore retains its position as Asia's Top Convention City for 12 years running, according to the latest Global Rankings by the International Congress and Convention Association (ICCA).
Hosting a record 175 ICCA events in 2013, a 16.7 per cent increase from 150 a year ago, Singapore achieved its strongest year-on-year growth since 2005.
Key reasons organisers point to when choosing Singapore as their preferred event location include its international appeal, strategic location and access to key Asian markets.
Last year, Singapore hosted 12 world congresses and several key meetings, including some first-in-Asia or Singapore events.
"We are once again, privileged to have earned the confidence and trust of meeting planners and delegates," said Ms Neeta Lachmandas, Assistant Chief Executive of the Singapore Tourism Board (STB).
There is, however, room for improvement. "One of our current priorities is to work closely with the event organisers and partners in related industries to provide an even more seamless and enjoyable overall experience for our business visitors," Ms Lachmandas added.
Still, Singapore tourism soared in 2013, welcoming a record 15.6 million visitors,and generating S$23.5 billion in tourism receipts.
Last year, visitor arrivals for the Meetings, Incentive Travel, Conventions and Exhibitions (MICE) industry hit 3.5 million, with an estimated expenditure of S$5.5 billion.
Ms Lachmandas concluded, "With the collective efforts of STB and our industry stakeholders, Singapore can grow this important industry further and attract more quality events and delegates for years to come."