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SingTel becomes largest sponsor for 2015 SEA Games

SingTel announces S$15 million sponsorship deal for the 2015 SEA Games in Singapore.

SINGAPORE: Local telco SingTel became the largest sponsor for the 2015 SEA Games on Friday (June 27).

The sponsorship, which is worth S$15 million, will cover multimedia solutions and technological infrastructure for the sports meet. A post on the Facebook page of the Ministry of Culture, Community and Youth (MMCY) said "SingTel will help to make this the most digitalised Games in its history." 

"We look forward to more corporates being involved in the SEA Games and joining us in supporting the SEA Games. I think it means a lot to our athletes that not only are Singaporeans supporting them, but corporate Singapore is also behind them," said Minister of Culture, Community and Youth Lawrence Wong.

SingTel is also rolling out a few community initiatives over the next year in the run-up to the 2015 SEA Games. To get the ball rolling, some 3,000 people participated in a walk-a-jog on Friday, and a community open house was held at the newly-opened Singapore Sports Hub as part of festivities marking one year to the Games.

Tickets for the Games will go on sale in October, but the public can register their interest now on the official SEA Games 2015 website to receive priority to purchase them.

(Photo: Walk-a-jog at Singapore Sports Hub celebrating one year to the 2015 SEA Games)

(Photo: Fireworks display at the Singapore Sports Hub to mark one year to the Games)

Singapore is hosting the SEA Games for the first time in 22 years, and it has the added significance of being part of the nation's Golden Jubilee celebrations. To get all Singaporeans to be part of the event, the organisers have set up a fund to provide financial support to those who came up with ideas to celebrate the Games and the country's Golden Jubilee. These projects will receive up to 90 per cent funding, capped at S$50,000 per project.

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