SRC launches mobile app to leverage crowdsourcing for blood donation
- POSTED: 16 Dec 2013 18:21
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The Singapore Red Cross (SRC) has continued its youth-centric blood donation campaign with a new mobile app and a design competition.
SINGAPORE: The Singapore Red Cross (SRC) has continued its youth-centric blood donation campaign with a new mobile app and a design competition.
The new Red Cross Connection mobile app will alert blood donors of emergency low stock levels in real time and prompt them to donate.
It will also simplify blood donation by including information on blood drives and locations of blood banks.
Describing it as the world's first crowdsourcing app for blood donations, an SRC statement on Monday said it will also harness the power of social media to encourage users to share the lifesaving act of donating blood with their friends through Facebook.
Users will be able to track and post their donations and the number of lives they have saved, as well as see the number of blood donations made by their peers.
The statement said the app will complement a previously launched microsite that is also meant to simplify blood donation for those aged 16 to 26.
In another campaign effort, SRC is inviting those aged between 16 and 25 to take part in a competition to design a hero named Cobalt.
The character is the 8th and final one in a series that SRC is working with the public to visualise.
The purpose is to drive home the message that blood donors are heroes who save lives.