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Wanted: Collaborators for SG50 initiatives

The SG50 committee hopes to involve at least 20,000 companies in Singapore's 50th-anniversary celebrations. 

SINGAPORE: As Singapore prepares to celebrate its 50th anniversary next year, government ministries have come up with ideas to mark the occasion, and they are looking for partners to collaborate with.

These ideas include planting 5,000 trees around the island, and giving out an SG50 Seniors Package full of discounts, privileges and special programmes. About 800 representatives from various associations and the private sector turned up for a networking session organised by the SG50 Partnership Committee, to discuss how they can collaborate for Singapore's big bash.

There were also individuals who asked how they could organise ground-up initiatives. One asked a panel, moderated by SG50 co-chairs Dr Loo Choon Yong and Mr Koh Choon Hui, whether the committee would also consider giving a special gift to Singaporeans who were born in 1965, since they are celebrating their 50th birthday with the nation. Babies born next year will receive a Jubilee Baby Gift bundle.

The SG50 committee hopes to involve at least 20,000 companies in the celebrations. “The companies have all benefited from Singapore's progress. Their growth in a way is parallel to the growth of Singapore in the last 50 years, and they are grateful that the Government has provided a stable, political and economic environment for companies to prosper,” said Mr Koh. “This is one opportunity for them to say, I will take my CSR programmes to another level. And we want to encourage them to do that."

Social and Family Development Minister Chan Chun Sing, who is also the committee’s advisor, said participation from Singaporeans is the key to making the 50 anniversary celebrations special. “We can organise many special activities, but that is perhaps quite superficial. It is easy for us to have fireworks, it is easy for us to have yet another event. But that in itself, in my mind, will not make it special. It is only special when we can mobilise each and every Singaporean and each and every partner of Singapore who has interacted with us to come forth to join hands in this celebration.

"And that special moment will come, not because someone has delivered a special project, a special event for us, but because each and everyone of us, in our own ways, has made a special effort to reach out to some other fellow Singaporeans, and we join in the celebration together," Mr Chan said.

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