Channel NewsAsia

Who gets to contact you? SingTel portal will let you choose

Portal allowing customers to opt out of specific marketing or promotional material will be launched by end-July, when Personal Data Protection Act is in full effect.

SINGAPORE: Singapore Telecommunications (SingTel) said on Thursday (May 29) it will launch a new portal to give its customers more options to determine what type of information they do not wish to receive, or in what ways they do not wish their personal data to be used.

This portal will be launched by end July, the same month that the Personal Data Protection Act kicks in fully.

Customers can have more customised, opt out options. For instance, they may choose to opt out of receiving promotional materials, but not being contacted for market research or satisfaction surveys.

SingTel’s CEO of Consumer Singapore Yuan Kuan Moon said having more options of opting out will allow customers to choose which services they need, instead of a blanket opt-out for everything.

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