- POSTED: 12 Jun 2014 19:41
- UPDATED: 13 Jun 2014 00:02
From dusk till dawn, excited Malaysians are preparing to pull all-nighters to catch World Cup matches live from Brazil.
KUALA LUMPUR: From dusk till dawn, excited Malaysians are preparing to pull all-nighters to catch World Cup matches live from Brazil.
But while some businesses are joining in the FIFA World Cup fun, others are worried about their employees catching too much of the football fever.
Malaysia's national football team has never managed to qualify for the FIFA World Cup, but that has not stopped the country from embracing the game.
"In Asia, Malaysia, we're one of the biggest supporters of football,” said one Malaysian fan.
The Malaysian government has planned a nationwide celebration for the World Cup.
Authorities have set up big screens across the country just for football fans to view live matches from Brazil.
However, Malaysian businesses are worried their employees may take football fever a little too literally.
In the past, employees have been known to call in sick after staying up all night to watch the matches that are held in different time zones.
This year, the Malaysian Employers Federation is suggesting bosses and their staff catch delayed telecasts of matches together in the office after working hours.
But many Malaysians prefer the excitement of catching a live match at 24 hour eateries.
Malaysian Minister of Youth and Sport Khairy Jamaluddin said: "I hope people can manage their time because this is going to be one of the most challenging World Cups in terms of time difference.
“This reminder is also to myself because my productivity goes down during World Cup season. But if you're going to watch a 4 o'clock match, try and get some sleep before."
But while employers fret, many of Malaysia's 24-hour restaurants are gearing up for a boon in business.
Part of the World Cup is also set to overlap with the holy month of Ramadhan, where Muslims will fast from dawn to sunset.
Alan Leo from TG's Nasi Kandar, said: "Opening fast is about 5 am so they can come earlier and watch the football, break fast and then go to work or go home.”
Farah Halim from Lanai Lounge, said: "Of course in the room, they have a few TV channels that show the live programs but the environment is not the same when you get together down here, you cheer and support your favourite team. It will be a different environment.”
As the excitement builds, those restaurants will be cheering on with their customers early in the morning ahead of the tournament's opening match.