channelnewsasia.com - Maxis to sponsor English football broadcasts in Malaysia
   
 
  blogs  
 
yournews
   
   
Video Finance Lifestyle Travel Weather Discussion TV Shows
CNA Live    | About Us 
 
  Home ›
 
Business News

 
 

Maxis to sponsor English football broadcasts in Malaysia
Posted: 04 August 2007 0020 hrs

 
 
Photos  of

   
 


KUALA LUMPUR : Maxis Communications Malaysia Bhd on Friday signed a three-year partnership deal with sports channel ESPN Star Sports to become the broadcast sponsor of English Premier League football matches in the country.

Maxis said it will sponsor live and delayed matches shown over two channels, ESPN and Star Sports in Malaysia.

It said the broadcast sponsorship will run from 2007 until the 2010 season and, based on previous deals, is expected to be worth 11 million ringgit (3.2 million dollars) a year.

"The sponsorship with ESPN Star Sports allows us to expand our successful association with football and consolidate our position as a leading brand in world class sporting events," said Maxis chief marketing officer Tom Schnitker.

Maxis, Malaysia's largest mobile telecommunications firm, takes over the football sponsorship from rival Celcom, a cellular unit of government-linked Telekom Malaysia.

ESPN Star Sports is a Singapore-based joint venture between American company ESPN and Rupert Murdoch's pan-Asian network, Star TV.

- AFP /ls

 

 



Other business News
G8 surveys financial crisis aftershocks
China undecided on anti-dumping moves against Saudi Arabia
Nomura breaks into Saudi investment banking market
Taiwan benefits from China's economic stimulus
Sarkozy pries open France's door to Sunday shopping
Chinese carmaker submits offer for GM's Opel
India looks to cut out middlemen on gold
Michael Jackson's death fuels business bonanza
Bolivia points to energy, rail nationalisation
Vatican hit by economic downturn

 


Advertisements

 
Affiliate Sites:
 
About Us  |  Contact Us  |  Advertise with Us  |  Terms & Conditions