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German auto group Daimler to cut 3,500 jobs in the US, Canada
Posted: 14 October 2008 1906 hrs

 
 
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FRANKFURT : The German auto and truck maker Daimler said on Tuesday it would cut 3,500 jobs in the United States and Canada in the face of slumping demand.

The job cuts were the result of a decision to discontinue the group's Sterling Trucks brand in March 2009, a statement said.

Daimler, the world's biggest maker of heavy trucks, would make additions to its Freightliner and Western Star lines "to address market segments that have been served by Sterling offerings" until now.

The decision was taken "in response to continuing depressed demand across the industry and structural changes in the company's core markets," a statement by Daimler Trucks North America (DTNA) said.

It was was expected to produce annual savings of 900 million dollars (650 million euros) by 2011.

Costs were estimated at 600 million dollars meanwhile, it added.

A Daimler spokeswoman told AFP the sector was subject to regular cycles, and that the German group had foreseen diminished demand late this year and early in 2009.

"It is is falling back more sharply now," she added.

In addition, "Sterling and Freightliner occupy the same (market) segment. But Freightliner has stronger sales and is our top-of-the-line," the spokeswoman said.

The statement quoted Daimler board member Andreas Renschler as saying: "We are confident that this forward-looking strategy for DTNA is the right measure to address the challenges in the North American market."

Plants in Ontario, Canada and Portland, Oregon would be closed, while production would increase at two Mexican factories.

Some 2,300 workers at the Canadian and US plants would be directly affected by the closures, along with another 1,200 administrative workers.

The total number represents more than one quarter of Daimler's North American heavy truck workforce.

"A voluntary separation program will be available as well as other measures to offer flexibility and choice to affected employees," the statement said. - AFP/ms

 

 



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