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Up Close and Personalised with your Skin
By Vimita Mohandas, channelnewsasia.com | Posted: 17 July 2009 0619 hrs

 
 
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SINGAPORE: Like most, looking into the mirror raises a lament for the perfect facial fix, and no, I won’t simply make a pick from the tons of creams, cleansers, moisturizers or toners available in the market.

If every person is unique, why then must the person’s skin fit into a bottled definition that can run from "troubled" to "mature" as well as "combination" and "normal to dry" or "normal to oily".

Finally, the people in the beauty departments have woken up and customised skin care is now only to be expected and offered.

Just how personalised can it get? Well, let's start with a cocktail.

Get your serving of what's considered as the first of its kind in the world, at The Central where Skin Inc boasts a chill-out supplement bar.

While sipping on your martini, find the right "cocktail" for your skin as your skin is analysed.

"People see something new in the market but it doesn’t always work for them and they don’t know why," says Skin Inc's founder Sabrina Tan.

"So it's important to know what we call your 'unique skin identity'. That's where the science comes in to ensure a proactive approach where the ingredients get delivered to the deep skin and that's where Skin Inc's customised products come in."

Customers get to take a lifestyle questionnaire that's related to their lifestyle and skin care concerns, which in turn generates a recommended serum or even a serum which will cater to the customer's needs.

Beauty consultants will whip up your special concoction at the skin bars which also offer no-needle mesotherapy.

If you think you need a doctor for your skin, Dr Georgia Lee has thought of an answer.

"I would say the main problem most Singaporeans face when it comes to skin care is that there are simply too many choices out there."

"And yet many of the commercially available products come from places where the climate is different from ours and may not be always suitable or effective for use locally."

After 11 years of being a medical doctor, the petite 40-year-old decided to offer solutions for skins battling the local climate.

"The quality of the ingredients used has an impact and that is something which I have not compromised at all," said Dr Lee.

"I insisted on certain ingredients that even the manufacturers found too pricey, but I considered it worthwhile to personally pay extra for these raw materials because I believed users would benefit."

Dr Georgia Lee’s products that incorporate "top-of-the-range" ingredients are also designed to be inherently light-textured to suit the tropical climate.

While the line-up is quite 'standard' such as cleansers, toners, moisturizers, sun-blocks and repair serums the skin typing isn't, with six basic skin types - normal, oily, acne-prone, uneven skin tone, mature and sensitive.

The products which are also designed to target concerns such as acne as well as ageing, range in price from S$18 for a lip sun block to over S$150 for a face serum.

The range which is now only available
online should find it way into retail outlets by end 2009 or early 2010.

If counter attacks is your preferred mode - look to beauty giant Estee Lauder.

Currently only available at Estee Lauder's flagship counter at Tangs Orchard, is a diagnostic Advanced Skin Profiling System that reads precisely 11 skin factors.

These include texture, moisture, radiance, elasticity, sebum, visible spots, lines/wrinkles, barely visible spots, skintone, surface impurities and pores.

Through the use of a machine that's hooked up to a skin scope, three different types of light will be used to measure a skin at multiple levels.

The visible light will analyse visible surface spots, while polarised light will measure skin clogs and impurities and lastly, the UV Light will complete the analysis by identifying concerns beneath the skin’s surface.

While the skin analysis device may list a range of recommended products, Marjorie Lee, Estee Lauder's senior training manager says beauty advisor are taught to understand the customers’ concern and offer a perfect solution.

So don't dismiss that concerned beauty advisor and her litany of questions. - CNA/vm

 

 
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