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Fluid lines, sensual curves, precise detailing - these are attributes often associated with Mercedes Benz, not just in cars but also in fashion.
The most recent Mercedes Benz Fashion Week saw America's fashion capital for bathing beauties Miami, cranking up the heat in the city by several notches.
Descending on Miami Beach where the historic Raleigh Hotel was venue once again for the Mercedes Benz Fashion Week Swim were celebrities, trendsetters and fashionistas.
There was without any doubt a bevy of beauties with sensuous curves and chiseled features lining the venue – we’re talking about the latest and best from the Mercedes Benz car factory of course.
Under the tents backstage, MAKE UP FOR EVER took care of the looks, declaring turquoise as the "it" color of summer, offering the perfect splash of color to brighten up any look from office, to beach or the club.
All focus however was on the runway where supermodels as well as celebrities sashayed in swimwear of cuts and colours from the design rooms of Mirla Sabino for ANK, Cia.Marítima and Luli Fama.
Latest looks from Tibi, True Religion Swimwear, Ed Hardy Swimwear and Poko Pano were also featured alongside the works of 10 new designers including Monica Wise whose well fitting designs in stunning fabrics are a hot favourite among Hollywood’s best bods like Cameron Diaz and Jessica Alba.
Taking on the Miami runway under the label L*Space, Wise unveiled a capsule collection in partnership with OmniPeace,a humanitarian fashion brand that donates a portion of its profits to charities.
The L*Space capsule collection featuring coconut detailing and bone-like motifs was named after African villages affiliated with the OmniPeace project to eradicate extreme poverty in Africa by 2025.
The event at Miami's South Beach which celebrates the sexiest swimsuit designs in the world also paid homage to one element that swim-gear can’t do without - lycra.
INVISTA, the maker of lycra fiber marked its 50th anniversary with a presentation of looks from the past, present and future.
Also turning heads – the Marysia collection by Maria Dobrzanska Reeves who used to live in lycra being a former ballerina; an edgy new contemporary swimwear and resort wear by Leah Madden for White Sands Australia; and Vitamin A by California girl Amahilia Stevens who says bikinis are a personal obsession.
The four day event was the fifth Swim season for Mercedes-Benz Fashion Week and follow from the annual Berlin summer splash, held early in July and New York’s Fall 2009 show in February.
- CNA/sf
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