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SINGAPORE : Mitsubishi Electric Asia Pte Ltd will no longer feature Singapore director Jack Neo in its advertising, a spokesperson for the electronics giant told Channelnewsasia.com.
It has also decided not to renew its endorsement contract with Neo's production and talent management firm J Team Productions.
The announcement comes after Neo's affair with 22-year-old model Wendy Chong was exposed over the weekend and speculation that J Team Productions will dissolve.
"We are going to withdraw the advertisements and we won't be renewing the contracts," said the spokesperson, adding that all TV advertisements featuring Neo should have been pulled by Tuesday night.
She declined to give any estimates about how much the endorsement deal was worth.
Neo, a Cultural Medallion winner, had been endorsing Mitsubishi Electric's StarMex air-conditioners for at least two years and was often seen in advertisements for the appliance on television and taxis.
Mitsubishi Electric may have cut ties with Singapore's most successful film-maker but other advertisers that had worked with him are apparently adopting a wait-and-see attitude.
Local firms Bee Cheng Hiang and Goh Joo Hin which had product placements in the beleaguered director's earlier films have reportedly declined to comment.
- CNA/ha
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