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SINGAPORE : It hasn't been plain sailing, but popular rock band Plainsunset (picture) has inked a distribution deal with Universal Music.
The band got their start in 1994 and drew a strong following with their furious, yet melodic, punk rock. "They were emo before there was emo," said Universal Music's marketing director, Lim Teck Kheng.
The deal does not include producing the group's new album, the self-titled Plainsunset he said, but will include managing the sales distribution and promoting it.
Without any obvious support from the press or radio, the band has produced three full-length, independently-released albums, supported by nothing more than clocking serious miles on the local concert circuit.
They disbanded in 2004 but regrouped for a rip-roaring performance at Baybeats in 2006. Buoyed by the response, Plainsunset went into the studio to record their forthcoming album.
That resilience, said Lim, was one of the reasons Universal decided to sign the band.
"They were true to the music movement, they have consistently developed as a band and have a big dedicated following," he said.
"I am also a fan, so when Plainsunset's management Wake Me Up Music asked if we were keen to distribute their album, we immediately said 'yes'.
"They've been doing quite well on their own, and they are definitely one of the key trailblazers for local music, like Electrico and The Observatory." Both bands are also signed to Universal Music.
Lim said the album has definite sales potential and Universal would promote it heavily. "We're treating this as a key priority rock release, on the same level as any international rock release."
Plainsunset is expected to hit the stores next month. - TODAY/ra
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