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SINGAPORE: Look out for the world’s first-ever 3D festival, arriving in Singapore come November.
The 3D Film & Entertainment Technology Festival, 3DX which will run from 19 – 23 November, would be the first of its kind dedicated to stereoscopic 3D content and technologies.
The festival will see conferences with leading international speakers as well as the screening of 3D movies over a span of five days.
RADM Ronnie Tay, Chief Executive Officer at Infocomm Development Authority (IDA) says, “Unlike the traditional 35mm films, the digital 3D technology delivers a more realistic and highly immersive cinematic experience,”
So catching summer blockbusters in the next couple of years could never be the same again.
Get ready to fight off monsters, baddies and take part in high-octane chases that are typical of a blockbuster, or any other movies for that matter, from your seat!
“This dynamic form of movie entertainment engages the audience in something much richer and more compelling than what we are seeing today in the movie theatres,” adds RADM Tay.
Even at home, you could enjoy 3D. Imagine catching your favourite rock band ‘live’ from the comfort of the living room, without compromising on the raw pulsing energy and music quality.
Such an electrifying scenario is too not far away as there is already a real-time recording of Irish band U2’s “Vertigo” concert in South America by 3ality Digital.
Marrying innovative digital 3D imagery and 5.1 Surround Sound, it creates an authentically powerful experience like never before.
This is what 3DX hopes to achieve; to move from 3D films in the cinemas into a wide variety of new products including 3D mobile phones, video games, live television, home theatre entertainment systems and computer hardware and software.
“3DX will serve as a platform for participants to deliberate on the latest trends and developments in 3D while affirming Singapore’s commitment to be at the forefront of digital media,” says Dr. Christopher Chia, Chief Executive Officer at Media Development Authority (MDA).
With 3DX, Singapore would be the focal point for the exchange of ideas on 3D content and movie-goers here can look forward to catching upcoming movies in 3D enabled theatres in time to come.
Sanford Climan, President of Entertainment Media Ventures says that as early as next year, about 20 to 30 films will be produced and shown in 3D.
As part of its continuing efforts to develop the Digital Cinema industry in Singapore, IDA together with Thomson’s Technicolor Digital Cinema (TDC) business are providing the necessary digital cinema infrastructure and technical and content management expertise for the 3DX festival.
And it seems not much persuasion is needed to get production houses to make the switch to 3D.
With Singapore’s digital capability and ready supporting infrastructure, it does not take a lot to invest in the necessary equipment and it wouldn’t be long before 3D enabled theatres would be the mainstay of the visual digital landscape.
Technicolor Digital Cinema will be enabling cinema operators in Singapore to screen 2D and 3D digital cinematic content during the Festival and beyond.
Plans are underway to increase the number of 3D enabled cinemas and to make them permanent fixtures in Singapore.
Currently, some of the theatres that support 3D films include Golden Village Vivocity GV Max and The Cathay at Handy Road.
Registration and ticket information for 3DX: 3D Film & Entertainment Technology Festival can be found online at www.3dxfestival.com starting 15 August 2008.
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