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SINGAPORE: Some of the world's biggest music acts will descend on Singapore in September when the city hosts the F1 night race.
They will be taking part in the inaugural F1 Rocks event which was launched in London and Singapore on Tuesday.
Beyonce, Black Eyed Peas and Jacky Cheung are some of the stars that will perform at the US$8 million event.
It will be held at Fort Canning Park from September 24 to 26, and fans will be able to buy tickets which cost from S$150 to S$210.
The event is a joint venture between All The Worlds, an arm of Universal Music, and Formula One Management. The event aims to attract non-racing fans like youngsters and women.
The performance will be packaged into a two-hour television programme, which will be broadcast globally after the Singapore race.
But the stars are not just here to sing.
Managing partner, All The Worlds, John Simidian, said: "What we want them to do is come into town, embrace Singapore, star in TV features, hang out in Singapore. And we also want digital rights, sponsorship rights and so on, that's why it has taken more time... We are getting more from the artists than a gig."
The Singapore Tourism Board (STB) is among the local partners. It hopes the big acts will help boost ticket sales, hotel occupancy rates and showcase the city to millions around the world.
Chief executive, STB, Aw Kah Peng, said: "Obviously the centre is still the race, but these are lifestyle events that are built around it - therefore we hope by doing this, we continue to strengthen the entire season."
Besides Singapore, the organisers will be expanding F1 Rocks to other races this season and hope to have up to seven stops on the F1 calendar in 2010.
- CNA/yt
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