SINGAPORE: Singapore's nightlife might just be getting juicier, especially for the fairer sex.

One of the big clubs is bringing in special male entertainers ready to take partying to a whole new level, and they are not exactly who you may think they are.

It was a bold move but it paid off for club-chain owner, LifeBrandz.

Their first male revue Thunder from Down Under attracted over 3,000 clubbers, mostly women, over the course of one week.

The group's latest offering are eight male performers from China.

Yue's Show-Boyz were specifically hired with the ladies in mind, but they will keep their clothes on at Mando-pop club Lunar. Yue is a live music lounge situated within Lunar.

One of the performers of Show-Boyz, John Lin, said: "I take care of the guests. Drink, sing and dance with them to keep them happy.

“If some of us do become friends with the guests, then it's a personal thing."

The Show-Boyz do not perform any sets, but are based as hosts at the live lounge to entertain the guests with activities such as singing and playing drinking games with the guests.

The men declined to say how much they are paid, but they do earn a commission from liquor sales.

CEO of LifeBrandz, Bernard Lim, said: "All of them have a code of conduct. There are rules they have to follow, there are things that they're not supposed to do, as with all our other performers -- whether it’s our dancers, our servers, our singers -- so they're not different from the rest.

"It's a new entertainment that we are working on because we think there is a new market right now… especially for sophisticated ladies who want to have something different for a good night out."

LifeBrandz declined to say how much it has invested into hiring the new entertainers but said it is a substantial amount.

The club sees an average of 500 guests each night, half of them women.

And most of the clubbers found the concept refreshing in Singapore's nightlife.

A regular at Lunar, Alex Tham, said: "We're talking about equality - guys can have ladies entertainment, why can't girls have the same fun?"

Another regular at Lunar, Andrea Lee, said: "Especially when we have our hen nights, it’s a place which we will want to go to."

And another clubber, Mryshale Ee, said: "A lot of them actually provide companionship and that's about it."

The concept of having male entertainers attending specifically to the ladies is not something new in Asia. The idea has been popular in clubs in Shanghai and Tokyo.

But more common are female entertainers, who are also found at Lunar.

The club has also brought in a troupe of professional Taiwanese dancers who will join Lunar’s existing repertoire of Coyote dancers from China and Thailand.

"In Taiwan, my work's done after my set. Here, I have to entertain guests off-stage. (But) I'll only chit-chat and dance. That's it. Nothing more," said a female performer called Ivy.

The Coyote Dolls have their performances each night, usually opening the live show at Lunar at around 10pm for the first round, and alternating with the performance of the Chinese band for subsequent acts.

- CNA/yt