| How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
By Jefferey J. Fox
Buy
@
Amazon.com
|
| The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
Buy
@
Amazon.com
|
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
By
Scott Bedbury, Stephen Fenichell (Contributor)
Buy
@
Amazon.com
|
Positioning: The Battle for Your Mind
By
Al Ries, Jack Trout
Buy
@
Amazon.com
|
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers Mor
By
Lawrence G. Friedman
Buy
@
Amazon.com
|
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
By
Thomas T. Nagle, Reed K. Holden
Buy
@
Amamzon.com
|
The Next Economy : Will You Know Where Your Customers Are?
By
Elliott Ettenberg
Buy
@
Amazon.com
|
Emotional Branding: The New Paradigm for Connecting Brands to People
By
Marc Gobe, Sergio Zyman
Buy
@
Amazon.com
|
The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
By
Emanuel Rosen
Buy
@
Amazon.com
|
Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
By
Nancy F. Koehn
Buy
@
Amazon.com
|
Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life
By
Spencer Johnson, Kenneth H. Blanchard
"Change is the only constant." Cliched as that may sound, there is more than a grain of truth in it. In "Who moved my cheese?", Spencer Johnson tells a story of how four different characters react to change. An interesting read which shouldn't take anyone longer than an hour. -- Editor
Buy
@
Amazon.com
|
How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
By
Jeffrey J. Fox
Organized into short chapters in which Fox provides advice and features fundamentals like "Make a big splash, instead of a lot of little ripples" . Real world scenarios are provided as well as advice given to allow readers to apply instruction and solve business problems--Editor
Buy
@
www.amazon.com
|
Meaningful Marketing
By
Doug Hall, Sergio Zyman, Jeffrey Stamp
Teachings are based on marketing data rather than opinions, which gives this book reliability. Meaningful Marketing teaches readers to stretch every invested dollar for greater profits and using the actual merits of one's offering to make a sale---Editor
Buy
@
www.amazon.com
|
Trading Up: The New American Luxury
By
Michael Silverstein, Neil Fiske
A look at why consumers are "trading up" to premium goods and luxury items more than before and how companies can profit from this trend. Inside stories of many New Luxury Companies and their leaders are featured and and their leaders, and insights and methods are offered to help readers take advantage of this phenomenon---Editor
Buy
@
www.amazon.com
|
