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RATING:  
SINGAPORE : She’s a superstar in Thailand who is also popular in the Philippines, Indonesia and Taiwan.
Seen as Asia’s answer to Christina Aguilera, Tata Young has already recorded two English language albums, which have earned good reviews and her third, titled "Ready For Love", looks set to please her many fans but may not necessarily win her new ones.
Obviously targeted at the mainstream audience, the album is full of safe pop tunes with a slight RNB vibe to them, and while listenable enough, sadly doesn’t offer anything new or exciting.
Relying on the same formula that brought her success, “Ugly”, for example, mirrors previous hit “Sexy Naughty Bitchy” but her attempt to do a Britney here falls a bit flat and on the electro-pop “Mission Is You”, there are traces of Madonna but the best tracks for me are the ballads like “Burning Out” and “Suffocate” where she goes all melancholic.
There is no doubt Tata Young is a fine singer and fantastic performer, plus she looks good on video, but if she needs to step up a notch and take her music to the next level, she needs a hot producer, somebody who could make her sound edgier and way cooler, especially if she hopes to achieve similar success in Europe and perhaps even in the United States, something she is hoping to do next.
While she may have gotten the help of acclaimed songwriters for this album, Leona Lewis among them, it’s all treading on familiar ground. She deserves and is capable of much better than this.
But if you like her music a lot, you’ll probably ignore what I’ve said and still enjoy the album.
- CNA/il
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