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SINGAPORE : The Franchising and Licensing Association of Singapore (FLA) is launching a new training programme for franchise executives.
The Certified Franchise Executive programme is said to be the first in Asia, and will be run with the help of US-based Institute of Franchise Executives.
The programme is aimed at educating industry players on how to expand and manage franchises in the Asia Pacific. It cuts across all sectors of the industry and will also include candidates from outside Singapore.
By the end of last year, franchises in Singapore had generated revenues of some S$8 billion.
Industry players said the programme is timely, as franchising in Asia is expected to expand.
John Reynolds, president of the International Franchise Association Educational Foundation, said: "It's growing so rapidly in this part of the world.
"There is a demand for people who can manage the operations of these companies and businesses, people who can set up a master licence operation and hire the general managers and assistant directors to work in those businesses. So we have a manpower shortage, in terms of people with the expertise." - CNA /ls
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