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SINGAPORE : MediaCorp, Singapore's leading media company, has launched a convergent newsroom - the first of its kind in Asia.
Called the MediaCorp NewsHub, it is housed within MediaCorp's Caldecott Broadcast Centre. The newsroom groups journalists across news platforms to produce local content tailored for the television, radio, print and online media.
The team was brought together progressively, over the last year, starting with the business and sports desks. The MediaCorp NewsHub was fully operational on October 1 with the merging of the General News desk.
As a one-stop shop for news content, the team is responsible for all local news content that appears across the television, print, radio and online platforms that include Channel NewsAsia, TODAY, 938LIVE and award-winning websites such as channelnewsasia.com.
For news makers, it means a one-point contact for media coverage, with a new email address - mediacorpnewshub@mediacorp.com.sg. For journalists, it's an opportunity to learn another skill of how stories can be treated differently.
Dr Chitra Rajaram, Director of MediaCorp NewsHub, said: "You can sense the new dynamism and see the synergies in the midst of editors and reporters shouting across to each other in the newsroom.
"For us it's synergies, it's optimizing, it's efficiency of services, efficacy of service. For the journalists, a new facet of reporting the news has been opened, and all of them will become conversant in more than one medium. And at the end of the day, when you look at what journalism is all about, it's about telling a story."
MediaCorp Deputy CEO Shaun Seow said: "In these fast-moving and challenging times where the 24-hour news cycle and plethora of choices compete for the consumers' attention, we had to rethink the traditional business model of providing news. The integrated newsroom is a response to these shifts.
"Convergence is not new to media organizations around the world. It began in Germany but in recent years, The Telegraph in London, Murdoch's News Corporation and the ABC in Australia are convergent success stories.
"MediaCorp has the most comprehensive range of news media platforms in Singapore and the convergent newsroom will help to improve the quality of news output considerably."
- CNA/al
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