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SINGAPORE: A group of 30 Singapore digital media companies have clinched a slate of business deals with their Chinese counterparts during their five-day business mission to China.
The Media Development Authority (MDA) said Friday these deals cover several projects.
Among them is the launch of a Chinese version of a popular Made-in-Singapore social networking game and the digitisation of Chinese television content by a Singapore service provider.
The business mission covered the Chinese cities of Beijing, Shanghai and Shaanxi as part of ongoing efforts to help Singapore's media companies gain access to the global market.
The programme included visits to major Chinese digital media companies and research centres, as well as networking events and pitching sessions.
"As China's media industry makes tremendous strides and Singapore ramps up the development of its media sector, we believe there are many opportunities for media enterprises from both countries to work together - be it in business development or product innovation," said Dr Tan Chin Nam, chairman of MDA.
"China offers immense market potential and talent; in return, Singapore offers our global connectivity to partner Chinese media enterprises that plan to expand their international operations.
"From the current business mission, we are happy to see more China and Singapore media enterprises jointly charting new territory in the digital media space.
"Clearly, in this dynamic digital media space, there remain unlimited possibilities for both China and Singapore companies to gain new ground with their products and services through mutually beneficial partnerships."
MDA added that besides the new partnerships announced during this business mission, other Singapore digital media companies have extended their reach into China.
Likewise, Chinese digital media companies have ventured into Singapore, with some leveraging on Singapore as a springboard for their global expansion.
There are also regular digital media exchanges on the government-level.
With funding from the National Research Foundation, MDA and the Chinese Academy of Sciences and the Institute of Automation joined forces to set up the China-Singapore Institute of Digital Media.
The Institute currently has one laboratory each in Singapore and China.
- CNA/yb
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