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Singapore: Advertisers have a Smart and innovative option to reach out to more markets across the region.
A free-to-air TV sales package to advertise on television channels across six Asian countries is being rolled out by the members of the Smart Alliance - ABS-CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantra Citra (Indonesia), Media Prima (Malaysia), and MediaCorp (Singapore).
This opens up the opportunity for an advertiser to reach over half a billion eyeballs across Southeast Asia through TV campaigns on the local channels of each member of the Smart Alliance.
“The sales package requires each broadcaster member to identify one channel in its country over two time slots (prime and non-prime) for regional advertisers" said Mr Chang Long Jong, MediaCorp Deputy CEO (Television).
"The package is very flexible in terms of dollar investment and booking of airtime spots on the 6 terrestrial channels" he added.
The initiative is the answer to advertisers with campaigns that target Southeast Asian audiences.
“The joint sales package and content acquisition are just early steps to realize the tremendous potential from the synergies brought about by the Smart Alliance" said Mr Chang.
The most recent successful collaboration across TV by the Alliance was seen in MediaCorp's television charity special ‘Project Hope’ to raise funds for the victims of the South Tropical Storm and earthquake.
Alliance members responded quickly to provide performers and artistes for the show which was telecast ‘live’ on multiple media platforms and raised more than S$1.35million.
The Smart Alliance was formed in March 2009 with the aim to create and deliver commercial benefits to its members, and deliver marketing and promotional solutions on a regional platform to its customers.
According to the MediaCorp Deputy CEO (Television) the Alliance is looking to developing more projects that will benefit members and increase the competitiveness of Asian media.
So far, members have also reached agreement to help reduce operating costs for member broadcasters by offering each other preferential rates in the area of equipment and facilities rental.
- CNA/sf
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