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SINGAPORE: Mainboard-listed China Sports International said its unit, Yeli Sports, has signed an agreement with Global Brands Group.
With the agreement, China Sports becomes the authorized master distributor of official FIFA football lifestyle clothing and accessories throughout China.
The company did not provide financial details of the agreement.
FIFA is the world governing body of football and organiser of the World Cup.
The first seasonal range of the FIFA Collections will be available in stores from Spring 2010. The Collections include a range of apparel, headwear, footballs and bags.
These products can be marketed in athletic apparel and footwear stores, mall clothing specialty stores, sporting good stores and Yeli specialty stores.
China Sports will also roll out FIFA Modular Stores in China over the next three years to market the FIFA Collections. - 938LIVE/vm
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