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SINGAPORE: Hospitality chain Leading Hotels of the World is looking to put its premier brand behind a second luxury hotel chain in Singapore.
It's targetting to have something ready by year end but said the schedule hasn't been confirmed.
The group's network in Singapore currently only has Capella Singapore, a luxury resort on the tourist island of Sentosa.
But around the world, it represents over 450 legacy hotels, resorts and spas.
The Capella Singapore luxury resort, opened in early 2009, spans over 12 hectares on Sentosa island.
It prides itself on having everything high-end, from fine-dining to recreation and health to what it said is one of the most romantic backdrops for destination weddings and honeymoons.
Leading Hotels of the World (LHW) said in the first six months of this year, its branding and marketing of Capella has helped the resort generate US$2 million in sales.
That's up 53 per cent on year.
Philip Ho, vice president, Asia Pacific, The Leading Hotels of the World, said:
"What we actually did is create a couple of new initiatives and that included the Leaders Club Reward whereby for every five stays, we give one night free.
“We also increased our sales force here in Asia Pacific. We actually doubled our sales force year over year this year."
Now, the group's eyeing a second luxury hotel in Singapore and looking at the city centre as a possible location.
LHW said the new hotel should be of equivalent quality and as iconic as Capella to offer high-end clients a unique experience.
The group sees opportunities in Singapore due to record tourism numbers, helped by the opening of two integrated resorts.
Asia-wide, it's bullish about Australia, China, India, Taiwan and Japan because of the number of high net worth individuals.
Mr Ho added: "Japan has got half the number of high net worth individuals in the whole of Asia Pacific. There are about 1.2 million high net worth individuals. We anticipate that China and India will accelerate in terms of number of high net worth individuals."
The group generated US$28 million for the some 60 luxury hotels in Asia under its wing in the first half 2010, a 36 per cent increase on year. - CNA/vm
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