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SINGAPORE : Security software solutions provider ESET has opened its Asia-Pacific headquarters in Singapore.
This is part of wider plans to nearly double its market share in the region to 5 percent this year.
ESET says it currently has over 100 million active users worldwide.
Four-in-ten users are from Asia which it believes will be a key growth market.
ESET believes the new regional HQ will help strengthen its global distribution and customer support network.
The firm says it is currently the market leader in Hong Kong with 34 percent of the market share, and is looking at tapping opportunities in Sri Lanka and Pakistan.
The facility will also help drive product development and partnerships.
Anton Zajac, CEO, ESET, said: "ESET is channel-driven organisation and we have eleven exclusive partners in Asia region. We are going to increase and appoint new exclusive partners.
We're not going to replace them, we're going to support them in terms of coordinated marketing effort by acquiring business intelligence, doing research locally and just our presence here is going to increase brand awareness.
The recession did not hit Asian market to the extent it hit North America or other regions. Actually there was a 0.2 percent increase in IT security software spending so there's a huge opportunity to capture the market.
ESET has been growing 35 percent to 70 percent on an annual basis, and we are taking market share and we see a huge opportunity to grow in Asia." - CNA/ch
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