SINGAPORE: If you have a taste for the latest trends and finds, then MediaCorp Publishing's new women's magazine "Vanilla" could hit the sweet spot.

Available at newsstands from July 16, its editorial team says the magazine is focused on an enriching and inspired living.

Launched on Friday, some key features of "Vanilla" include the latest in food and lifestyle, family tips, social trends, technology and wellness updates.

The magazine costs S$4 and industry players believe it has a place in the women's magazine market.

The editorial team's target market is, what it calls, the "Generation X" women.

"She's really a woman who has come into her own financially, economically, socially and the Generation X woman is the one who's been the inspiration for this magazine," says Juleen Shaw, Group Editor, MediaCorp Publishing.

"I think women have had to respond to their multi-faceted life, there's the career, she's a mother, she wants to balance her life with leisure, hobby, Me-time. So I think it's fabulous that we have a magazine that helps her get the maximum out of life. I think the market place is ready for such a title," says Grace Ban, Managing Director, Estee Lauder Cosmetics. - CNA/yy