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SINGAPORE : The news has sunk in for cable TV subscribers bearing the brunt of StarHub's price hike.
While some are resigned to the increase, others are thinking of alternatives.
Some have even offered suggestions on how StarHub could cut costs and avoid raising fees.
Being resigned to paying higher subscription fees does not mean subscribers are happy with it.
Sports fans, who have to fork out 66 percent more, wonder if things could have been done differently.
"What you're paying for are the frills - the prematch, the half-time talk at the end of the match, and post-match highlights. I think it's too much already. I think the bulk that we're paying is for the presenters. So if possible, I would prefer no-frills matches, and I'll just watch the match and be done," said Neville Chew, a StarHub pay-TV subscriber.
"Sometimes it can be too draggy and lengthy. They should just cut it short and bring us the 'live' match," said StarHub pay-TV subscriber Vincent Cheong.
Apart from catching the game at a pub, many say they have no other alternatives, so they'll keep paying.
But those who wish to let their money do the talking and halt their subscription find that they are being tied down by long-term contracts.
"I still have a contract with StarHub. And in the contract, they've already stated a specific price. The price hike is not in the agreement itself. They should give us prior knowledge and explain to us why there's an increment," commented Jonathan Yew, also a StarHub pay-TV subscriber.
StarHub's Basic Group and Value Pack subscription fees will rise by $4 this July, while the Sports Group will cost $10 more in October. - CNA /ls
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