This story was printed from channelnewsasia.com

Title : Two youths produce Mas Selamat T-shirts
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Date : 22 March 2008 0019 hrs (SST)
URL : http://www.channelnewsasia.com/stories/singaporelocalnews/view/336511/1/.html

SINGAPORE : Two enterprising young Singaporeans have come up with a T-shirt printed with the face of Jemaah Islamiyah fugitive Mas Selamat Kastari.

Mas Selamat's escape from detention has also prompted over 1,600 e-mails and phone calls to the police.

And now, Mas Selamat may soon become Singapore fashion's latest "poster boy", thanks to two enterprising youths.

Ashwin Tiwari said, "A T-shirt was a logical choice. Something that you know people can wear and it's also fun..... We don't make a lot of money....since it's locally made, it's very expensive."

The creators hit on the business idea when the "Mas Selamat group" they created on social networking site Facebook saw over 1,000 new members in just a few days.

The T-shirt creators said there is a serious message behind it.

Ray said, "The initial phase after his escape received a lot of media attention. But after that, it kind of died down, so perhaps this is a way to keep people engaged to a problem Singaporeans are facing."

And the idea seems to be catching on - the pair have received over 60 orders for the T-shirts, which cost S$16 each. - CNA/ms




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