SINGAPORE: MediaCorp staff are doing their own bit to help the victims in Sichuan's earthquake.

Funds donated by the staff will be matched dollar-for-dollar by MediaCorp, which owns Channel NewsAsia.

The company on Friday announced that it is seeding this effort with S$100,000 as part of its corporate social responsibility commitments.

MediaCorp has many TV and radio co-production projects, distribution of Channel NewsAsia, and other business partnerships in China.

It also has a 26 per cent stake in leading Chinese outdoor advertising firm Dahe Media. - CNA/ac

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